Tuesday, February 2, 2010

Nanocrowd Launches Movie Search Engine with New Features and Announces Reaction Mapping Technology


Today we came out of beta and launched our site! We added lots of new movies and new features, including searching based on your favorite actors and directors (in addition to movies), adding movies to your Netflix account, keeping track of movies in your own myMovies list, and using Watch Now! to watch full-length movies instantly on Netflix, Amazon, Hulu, YouTube, and more. And, we're announcing our Reaction Mapping™ technology. Using this technology, we analyze how other people reacted to movies so we can make movie recommendations that match your unique interests and mood.

Reaction Mapping
Reaction Mapping is an innovative technology that captures insights and reactions contained in the millions of movie viewers' comments on the Web and exposes the reasons why viewers liked a movie. Understanding why movie viewers liked a movie is critical to providing accurate recommendations. Reaction Mapping uses mathematical modeling to analyze and summarize the complex emotions found in movie viewers' comments and makes sense of the varied reactions individuals have to a particular movie. Get all of the details on Reaction Mapping in an upcoming blog post.

Find Movies Like Your Favorite Movie, Actor, or Director
You can now search for movies based on a favorite actor or director, in addition to your favorite movie. For example, when you enter an actor, in addition to a list of their popular movies, you see the list of "Actors Who Star in Similar Movies." Hover over those actors to get a snapshot of their movies and more information or click on an actor to find more movie recommendations. Click on "Get movie suggestions for this actor" to check out the typical nanogenres for that actor and find more movies you'll like.

Of course, you can also enter a favorite movie and with a click you have a list of recommendations. The "Movies Most Like" list gives you lots of good matches and usually some unexpected ones. The "Movies Least Like" list gives you a good laugh. And, the "Movie in a nutshell" gives you a snapshot of how viewers describe the movie.

If you want to zoom in on one aspect of your favorite movie, check out the six Nanogenres: pick from 3-word descriptions like "supernatural, creepy, unpredictable" or "enchanted, wondrous, whimsical." You can click on any of the Nanogenres to get a list of recommendations that match what you loved about your favorite movie. Nanogenres let you fine-tune your movie selections much more than traditional genres like action, drama, or comedy.

Add Movies Directly to Your Netflix Queue
When you find movies you want to watch, you can add them directly to your Netflix queue with one click. Just sign up with Nanocrowd to connect to your Netflix queue.

Watch Movies Instantly
Once you find a movie you like, if it is available for online viewing, you can simply click on a link to Watch Now! on Netflix, Amazon, Hulu, YouTube, and more.

Keep Track of Your New Favorites Using myMovies
You can keep track of the movies you want to watch by adding them to your own myMovies list. You simply sign up with Nanocrowd and then you can add movies and make notes on what you liked, who recommended it, or anything else that interests you.

Enjoy all of the new features and let us know what you think!

posted by Roderic March

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